Land Rover

Brand Emotion Strategy

Concept

  • Entwicklung einer gesamtheitlichen Erlebniskonzeption: Musik, Event, Social Media und Luxury Merchandise-Produkten
  • Integration von Medien-, Marken- und Handelspartnern
  • Crossmediales Marketing-Konzept
  • Ziel: Image-Gewinn, Neukundengewinnung, Absatzförderung

Community

  • Lifestyle- und erlebnisorientiertes Premium-Publikum, 25+, LAND ROVER Bestandskunden

Content

Services

  • Branded Event Concept
  • 360° Event Realization
  • Entertainment Program, Artist Booking
  • Media Cooperation: TV, Print, Online, Radio
  • Social Media Campaign
  • Testimonial / Celebrity Management
  • Merchandise Product Development
  • Graphic Design & Text
  • Music Selection & Licensing
Design Invitation Card Land Rover Private Chill
Design Invitation Card Land Rover Private Chill
Land Rover Radio App
Hardcover Magazines incl. Music CDs
Land Rover Public Chill 2014 © Brian Bojsen
Land Rover Public Chill 2015 © Alexander Heil
Design Invitation Card Land Rover Private Chill
Land Rover Private Chill - Markteinführung Land Rover Dicovery Sport
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